Guiding Canadians through the world of smart investing
At CanadaInvest, we believe that everyone should have access to clear, reliable information about ETFs and index funds. Our mission is to demystify investing for everyday Canadians and provide the knowledge and tools needed to build long-term wealth through smart, low-cost investment strategies.
Founded in 2019, we've helped thousands of new investors confidently take control of their financial futures. We pride ourselves on providing unbiased, practical advice that cuts through the noise of the financial industry.
We provide honest, unbiased information without hidden agendas or conflicts of interest.
We believe in empowering investors through accessible, clear education about financial concepts.
We advocate for simple, effective investment strategies that anyone can implement.
We foster a supportive community where investors can learn and grow together.
Founder & CEO
With over 15 years in wealth management, Sarah founded CanadaInvest to make investing accessible to all Canadians. She holds a CFA designation and is passionate about financial literacy.
Director of Research
Jennifer leads our research team, analyzing ETFs and market trends. With a background in economics and data science, she translates complex market data into actionable insights for our readers.
Lead Financial Writer
Michael has a talent for explaining complex financial concepts in simple terms. A former financial advisor, he now dedicates his time to helping our readers understand the nuances of ETF investing.
Community Manager
Emma oversees our growing community of Canadian investors, organizing webinars and answering reader questions. Her background in communications helps bridge the gap between financial experts and everyday investors.
Technical Analyst
David brings his expertise in quantitative analysis to break down ETF structures and performance metrics. With a background in finance and computer science, he helps readers understand the technical aspects of fund selection.