While ETFs have made investing more accessible than ever for Canadian beginners, there are still several common pitfalls that can undermine your investment success. By being aware of these mistakes, you can build a more effective ETF portfolio and stay on track to meet your financial goals.
1. Chasing Past Performance
One of the most common mistakes is investing in ETFs solely based on their recent performance. Many investors rush to buy ETFs that have performed exceptionally well in the recent past, expecting the trend to continue.
Why it's a problem: Markets move in cycles, and yesterday's winners often become tomorrow's underperformers. The tech-heavy ETFs that soared in 2020-2021 faced significant corrections in 2022, for example.
Better approach: Focus on your long-term investment strategy and asset allocation plan rather than chasing the hottest sector or theme. Remember that diversification across different market segments provides more consistent returns over time.
2. Overlooking Fees and Expenses
While ETFs are generally lower-cost than mutual funds, not all ETFs are created equal when it comes to fees. Some specialized or actively managed ETFs charge significantly higher management expense ratios (MERs).
Why it's a problem: Even a small difference in fees can compound to substantial amounts over long investment periods. A 0.50% higher annual fee can reduce your portfolio value by tens of thousands of dollars over 30 years.
Better approach: Compare the MERs of similar ETFs before investing. For core portfolio holdings, prioritize low-cost broad-market ETFs. Be particularly wary of high fees in specialized thematic ETFs, where the extra cost may not be justified by better performance.
3. Overcomplicating Your Portfolio
With thousands of ETFs available in Canada, many investors fall into the trap of holding too many funds with overlapping exposures.
Why it's a problem: Holding numerous ETFs doesn't necessarily improve diversification and can make portfolio management more complicated. It may also lead to unintentional concentration in certain sectors or regions.
Better approach: Start with a simple core portfolio of 3-5 broad market ETFs or a single all-in-one ETF. Only add specialized ETFs for specific strategic reasons, and make sure you understand how each new addition affects your overall asset allocation.
4. Ignoring Foreign Withholding Taxes
Many Canadian investors are unaware of how foreign withholding taxes affect their international ETF holdings differently depending on the account type (TFSA, RRSP, or non-registered).
Why it's a problem: Withholding taxes on dividends from foreign investments can reduce your returns, especially in TFSAs where these taxes cannot be recovered.
Better approach: Consider tax-efficient ETF placement. For example, U.S. equity ETFs are generally more tax-efficient in RRSPs, while Canadian equity ETFs work well in any account type. For TFSAs, Canadian equity ETFs and emerging market ETFs are often more tax-efficient choices than U.S. equity ETFs.
5. Inappropriate Trading Practices
Some investors trade ETFs using market orders or trade during volatile market hours, potentially receiving unfavorable prices.
Why it's a problem: Market orders guarantee execution but not price. During volatile periods, you might pay significantly more or receive less than expected.
Better approach: Use limit orders to specify the maximum price you're willing to pay or the minimum you're willing to accept. Consider trading during mid-market hours when spreads are typically tighter. For ETFs with lower trading volumes, check the bid-ask spread before placing orders.
6. Emotional Investing and Market Timing
Many investors let emotions drive their decisions, selling during market downturns and buying during euphoric bull markets.
Why it's a problem: Emotional investing typically leads to buying high and selling low—the opposite of successful investing. Studies consistently show that most investors who try to time the market underperform those who stay invested.
Better approach: Develop a long-term investment plan and stick to it. Consider dollar-cost averaging (investing a fixed amount regularly) to remove emotion from the equation. During market turbulence, review your original investment thesis rather than reacting to short-term noise.
By avoiding these common mistakes, Canadian beginners can build more effective ETF portfolios and improve their chances of investment success. Remember that successful investing is typically about patience, discipline, and simplicity rather than complexity or market timing.